Participants in Smoke and Mirrors first have their faces 3-dimensionally
scanned. They then have to find which of the kiosks their scanned
face has been sent to. The first stage of the narrative attaches
their face to an avatar, created out of an isolated biological system.
The user now navigates this avatar through a series of maze-like
While in the shared virtual world, users can see the actions that
all of the other participants are undertaking. Each environment
responds to people’s movements through them, further revealing
the ways in which an image of this particular product has been constructed
over the years, using both overt and covert strategies.